Nativ
Services:
Identity design
Collateral design
Brand Strategy: Razvan Sabau
The Story
Nativ is a slow food restaurant in Cluj-Napoca that uses only ingredients sourced from Romanian producers. They carefully select their suppliers, focusing on high-quality raw materials and delivering an exceptional customer experience. The brand identity was inspired by the meaning of the name "Nativ," leading to the handcrafted creation of the Nativ wordmark and the use of a traditional Romanian symbol — the Shepherd’s Hook — to reinforce the restaurant’s philosophy: gathering the finest ingredients from producers who care for animals and the land, and elevating them in special dishes that showcase their true value.
