Sipleco
Services:
Naming & Tagline
Identity design
Website
Collateral design
The Business
Sipleco is a company founded by two Romanian friends who worked for over 15 years in silo cleaning services in Italy. When they decided to start their own business, they realized the need for a visual identity, so they turned to me for help.
The name & tagline
During our first conversation, the clients told me that they had already thought of a name for their business: “TOP QUALITY.” After explaining the drawbacks of such a general name—both in terms of messaging and memorability, as well as domain availability and social media usernames—we decided to look for a new one.
We wanted a name that was representative, easy to pronounce in Romanian, Italian, and English, and available based on the aforementioned criteria.
In our research process, we discovered an element that seemed very fitting for them, considering the nature of the services: the Pleco fish, an aquarium species known as “sanitary,” which feeds on algae from the walls of the tank. By associating Pleco with Silos, we came up with the idea of Sipleco.
Since the name wasn’t descriptive, and the business was a startup, we decided to go with a descriptive tagline that would highlight the clients’ expertise in providing their services. The chosen tagline was “Silos cleaning experts.”
The logo
After analyzing the main competitors, I focused on three key aspects when designing the logo: it had to be modern, convey professionalism, and stand out, especially through color. During my research, I noticed the position in which workers operate in this field—tied with support ropes, in a stance similar to the shape of the letter “S.” With this in mind, I stylized the first letter of the name to create a symbol that would suggest the services they offer.
